[Taipei] Synnex has won its 14th Best Taiwan Global Brands Award for the top 20 Taiwanese brands, a competition organized by the Industrial Development Bureau of the Ministry of Economic Affairs and the authoritative global brand valuation agency Interbrand; the brand is currently valued at US$309 million (NT$9.888 billion). Among the top 20 brands, Synnex is the only channel service brand, and the award is an affirmation of Synnex’s steady growth and innovation in a volatile market among intense industrial competition; it also demonstrates Synnex’s competitiveness and value as a global brand.

        Results of the 2016 Taiwan Global Brands evaluation conducted by the global brand valuation agency Interbrand were announced on November 29; targets of the valuation were listed Taiwanese companies with internationalized brands and operations. The competition employed the same brand valuation system used in the “Top 100 Global Brands” rankings that integrated quantitative corporate financial analysis, the qualitative role of the brand as well as brand strength to determine a specific value for the brand.

       Synnex was established in 1988 and began to operate in overseas markets in 1997; it is the largest outlet of information, communication, consumer product, and semiconductor products in the Asia Pacific region and the third largest in the world. Synnex also provides integrated services to supply chains of high-tech industries. In 2015, the global Synnex channel group achieved revenues of over NT$950 billion; with operations in Taiwan, China, Hong Kong, Macao, Australia, and Indonesia, as well as channel development investments in the United States, Canada, Thailand, India, the Middle East, and Africa. Synnex has operations in 300 cities throughout 38 countries and regions, and it has achieved global channel deployment centered on Asia Pacific with support from the Americas and the Middle East/India/Africa.

       Synnex’s current operations continue to target overseas markets in order to actively strengthen its international operation capabilities. This year, Synnex invested NT$720 million in Beijing to build the Group’s largest automated storage logistics center in China as well as office buildings, which will be inaugurated by the end of 2017. Coupled with Synnex’s fully-automated storage systems that are being introduced in Sydney, Shanghai, and Beijing, the forward-looking plans will continue to increase service efficiency and customer satisfaction for Synnex in these markets. In addition, with development in big data and cloud-based technologies, Synnex is also keen on providing software/hardware integration, deploying cloud-based service platforms, and establishing a stronger technical service team to provide comprehensive services to customers and embrace the challenges of industrial upgrades and transformations in the future.