Interbrand, the world's leading brand valuation consultancy, announced the "Best Taiwan Global Brands". SYNNEX was recognized with a brand value of US$ 408 million, marking its 22nd consecutive year on the list. The award was received by Kee Ong, the CEO of SYNNEX Group. The competition has entered its 22nd year this year, SYNNEX has not only been on the list every year, but also ranked as the only high-tech channel service company among the award winners. With over 80% of its revenue derived from overseas markets, SYNNEX Group stands as a benchmark for successful international operations in high-tech distribution services.
Since 1976, SYNNEX has introduced and acted as an agent for Taiwan's first Intel microprocessor, and established SYNNEX Technology International Corp. in 1988, achieving 36 consecutive years of profitability and steady growth to become the largest distribution group of information, communication, consumer product, and semiconductor products in the Asia Pacific region, with annual revenue of NT$400 billion. Including the distribution revenue from SYNNEX Thailand, SYNNEX FPT (Vietnam), and Redington in India and the Middle East, SYNNEX 's global distribution revenue reaches NT$800 billion. Since expanding into overseas markets in 1997, SYNNEX has operated across Taiwan, Mainland China, Hong Kong, Macau, Australia, New Zealand, Thailand, Indonesia, Vietnam, and Redington in India, establishing a leading position in key Asia-Pacific markets. These markets are also projected to be the most promising regions for growth over the next decade.
In its global operational layout, SYNNEX has established 26 self-built logistics centers and 9 office buildings across 26 cities in the Asia-Pacific region over the past 36 years, achieving an expansion rate of nearly one building per year. In 2023, the second phase of SYNNEX’s Sydney logistics center in Australia was officially launched. Additionally, the new headquarters and logistics center in Melbourne, with an investment of NT$3 billion, is set to be completed and operational in 2025. This development will enable SYNNEX to respond flexibly to changes in the international market and meet business growth needs through a more large-scale and digitalized operational model. These efforts highlight SYNNEX 's commitment to expanding and strengthening its presence in global markets.
SYNNEX’s company name is derived from "Synergy" and "Nexus", positioning it as a bridge in the high-tech supply chain. Recognizing the ongoing growth of the high-tech industry and the rapid development and evolution of digital technologies such as AI , SYNNEX continues to integrate vendors, customers, and third parties through digital integration to provide more efficient supply chain operation services. At the same time, SYNNEX is actively expanding its scope into technology services and logistics services, offering more valuable integrated services for the high-tech supply chain.
