【Taipei】SYNNEX has announced that it has officially become the authorized distributor for Mainland China's third-largest cell phone brand, vivo. vivo's entry into the Taiwan phone market will be promoted in open channels. This builds on SYNNEX's position as distributor for the Apple iPhone, Nokia, the Samsung Note 8 and other powerful products, and represents another breakthrough for SYNNEX in the Taiwan cell phone market.
Recently, SYNNEX Technology International Corporation announced its November revenue grew YOY 28% comparing the same period last year. Within this, the SYNNEX Group’s telecommunications products increased YOY 34% comparing the same period last year. This is quite an excellent achievement, and shows how SYNNEX's positioning in telecoms products is gradually warming up .
Mainland China's cell phone brands all posted admirable global sales records in 2017. Mainland China is the world's largest cellphone market, and the four leading brands there are all Mainland Chinese. According to the latest research results by Counterpoint, by Q3 of 2017, vivo had risen to join the Top 5 global smartphone brands, with a global sales share of 7.1%. In order to make a play for the youth market, vivo has recently announced that it is going to be the exclusive smartphone sponsor for the 2018 and 2022 FIFA World Cup. This is a sign of the company's aspirations as it enters the international market.
Wei Chi-feng, Vice President of vivo Taiwan, stated that vivo has had outstanding performance overseas, but is also focusing heavily on the Taiwan market. "Local sales; localized service; middle and upper price points; a deep understanding of customer needs: These are vivo's four key strategies for developing the Taiwan market." When vivo first set foot in the Taiwan market, it immediately chose to partner with SYNNEX. Together with SYNNEX's strengths in a variety of channels, vivo has proactively deployed a marketing system, and has invested in promoters teams in northern, central and southern Taiwan. In addition, vivo is set to establish directly-managed repair centers in northern, central and southern Taiwan, and will roll out its industry-leading "Free Exchange for a New Phone Within 15 Days of Purchase" service. These actions show vivo's determination and plans for developing the Taiwan market.
The vivo brand is positioned as "Doing everything we can to make sure that young people all around the world have a phone that combines stylish design with cutting-edge technology". Seeing how much Taiwanese young people love taking selfies, listening to music, and pursuing qualities that express their personal style, vivo selected the brand's flagship V7 and V7+ phones, both of which are equipped with superb selfie and AV capabilities, as the first phones to sell in Taiwan. Dicky Chang, GM of SYNNEX Telecom Business Unit, points out that vivo's introduction of these products meshes perfectly with Taiwanese consumers' needs. Adding vivo's outstanding product quality to SYNNEX's all-around service will undoubtedly bring another superb choice to the market.