Synnex Technology International Corporation announced that the company will become the exclusive distributor of Denmark e-sports brand SteelSeries. The company has a positive outlook on younger audience's passion for e-sports products and are looking to promote internationally acclaimed SteelSeries peripherals such as headsets, mice, and keyboards to domestic e-sports fans. The end-of-year gift season in combination with demand for e-sports products in the stay-at-home economy means that e-sports gamers seeking personalized styles have even more brands to choose from.
SteelSeries was founded in Denmark in 2001. In addition to Nordic minimalism and high-quality design, the company was native e-sports brand and pioneer that focused on designing headsets, mice, and keyboards for e-sports fans. Their emphasis on experiences of the e-sports audience has resulted in sustained innovation and pursuit of performance; since expanding from European markets, the brand has also achieved popularity in the US market. SteelSeries is a well-regarded brand amongst e-sports fans while also being one of the earliest sponsors of e-sports athletes and competitions since 2002.
James Lee , General Manager of SYNNEX IT Business Unit stated that SteelSeries' long-term investment in innovative technologies has earned itself an excellent reputation amongst e-sports fans. They've chosen to work with SYNNEX in Taiwan's market for the company's strong distribution, operational capabilities, and a quality repair service praised by consumers, all of which provide the SteelSeries brand with enhanced and reliability in a market where both companies have a positive outlook in terms of growth and demand. With the addition of SteelSeries, SYNNEX e-Sports now carries as many as 30 globally popular e-sports brand and provides distributors and consumers with the most comprehensive series of e-sports brands and products.
【About SteelSeries】
SteelSeries is a leader in gaming peripherals focused on quality, innovation and functionality, and the fastest growing major PC gaming headset brand in the US. Founded in Copenhagen in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is a pioneer supporter of competitive gaming tournaments and eSports and connects gamers to each other, fostering a sense of community and purpose. SteelSeries’ team of professional and gaming enthusiasts help design and craft every single accessory and are the driving force behind the company.
